Where Should Boutique Hospitality Properties Focus Their Marketing?

Here’s what we’re reminding ourselves in 2025: it’s not about whether any platform is perfect; it’s about how you use it.

Whether it’s during the holidays or throughout the year, investing in local small businesses adds a unique touch to your property while strengthening your ties to the community.

We love practical tips and examples, so we put together a few stunning examples of boutique hotel websites, along with tips to help you create a site that not only looks great but also drives results.

For boutique hotels and short-term rentals, building community isn’t just a buzzword; it’s a powerful strategy that brings value to both guests and the local area.

This guide outlines the eight foundational elements to becoming a host or hotelier who genuinely connects with their guests, local community and stakeholders.